Cosmetics brand SHISEIDO invites world-renowned beauty blogger Michelle Phan to promote its products

SHISEIDO is a Japanese cosmetics brand with a long history and excellent product quality and reputation. The brand chose to cooperate with Michelle Phan, a world-renowned beauty blogger. Phan posted a lot of experience and recommendations about SHISEIDO products on her blog and social media, attracting a large number of fans.

Results: This cooperation has greatly improved SHISEIDO's brand image and also driven the growth of product sales.

SHEIN fast fashion brand

SHEIN is a fast-growing fast fashion e-commerce platform that is expanding rapidly around the world. In the European market, it chose to cooperate with local fashion KOLs, especially those bloggers concentrated in markets such as France, Germany and Spain. Through hashtags such as #SHEINhaul, these KOLs shared their shopping experiences and personal matching suggestions.

Results: This approach stimulated the purchasing desire of young consumers, making SHEIN's products popular in the European market, especially among young people, and also greatly increased the brand's exposure and social influence.

Summit1g Streams Counter-Strike on Twitter

Jaryd Lazar, aka Summit1g, is a popular streamer on the platform, streaming Counter-Strike: Global Offensive (CS:GO) and Fortnite. By streaming games full-time, Summit1g not only provides entertainment for his viewers, but also becomes an ideal partner for brands. His streaming style and professional skills have attracted a large number of loyal fans.

Results: Summit1g has become one of the most followed players on Twitter, helping to increase the popularity of CS:GO and other games, while also bringing huge traffic and support to partner brands.